Case Study Protecttion

The challenge – take a totally unknown product in the USA, launch it, and build sales.

The dvo team had an instant advantage: the Protecttion products – in particular their personal rescue devices for workers at height – are some of the best on the market. With this front of mind, dvo leveraged additional US relationships to introduce these products from the ground up. Getting them into the hands of users was the priority, allowing us to show the benefits and advantages vs the market incumbents. Various products were also used in training courses – again the perfect environment to demonstrate the product’s superior features. Additional marketing has included digital, trade shows, and direct mail. Contacts made during our work for STL USA have quickly allowed us to identify and engage key decision-makers. 

Results – achieved $100,000 in sales in first 6 months with zero brand awareness, positioning products as the market leader in the USA.