Case Study Safety Technology
Rebuilding a brand for growth
The challenge – create a unifying proposition to move the business from disparate products and services to a unifying solution based b2b company.
Working with the UK leadership team, dvo created a brand framework and singular proposition that compose the key services offered by Safety Technology. This was brought to life through marketing, a new website, collateral, and a new approach to sales driven by CRM.
Tasks included a research phase, competitor analysis, and weekly planning sessions. The brand proposition was brought to life and dvo implemented cross-channel. Ongoing activity includes social media management, email, lead generation, and creative services.
Results – 340% increase in online lead generation, 67% increase in cross-sales.
Safety Technology project services include
Business Strategy
Research and analysis led to a rethink of the business proposition. Moving the company from disparate products and services to a unifying solution-based proposition.
Brand Development
Alongside the wider business and brand proposition a new visual and verbal language was created to better communicate the why of Safety Technology.
Full Service Marketing
From a range of digital activities generating sales leads, to social, email, and offline marketing.